We are thrilled you are here as we launch our bilingual, English, and Spanish website and our new application lending platform, Lenderfit. The goal of our new site is to provide small business owners with transparent information about our updated loan products, discover small business resources, and more easily apply for a business loan.
With funding from the SBA, the new English and Spanish website redesign focuses on helping small business owners and entrepreneurs. It took a lot of intention and time to get here! We did our best to upgrade our user experience and Spanish website from the lens of equity, diversity, and inclusion. To start, we knew we needed input from Hispanic leaders across New York State to help us. We are thankful to our Hispanic Advisory Committee—local small business and marketing professionals and partners– who helped us co-create a unique Spanish brand, personalized messaging, and more inclusive digital experience for Hispanic entrepreneurs.
In addition to the strategic redesign and custom Spanish website, we have updated and streamlined our loan application process to make the process more efficient, inclusive and accessible. We’ve developed our new loan application system with LenderFit, a leading provider of loan processing software and services.
According to Kate Conlan, SVP of Strategic Partnerships and Development, “We have invested in technology to better meet the needs of our target clients and to make the loan application process more efficient and transparent. Our goal is to reach more small business owners with lower cost capital, and we know an inclusive digital lending experience is essential.”
We hope you will check out our new Small Business Product Suite, learn about our impact over the years, and read the stories of the many businesses, including Black Parakeetz, MNR Pest Solutions, Sweet Bee Day Care, and BOOM Hair Studios, featured across the site. Thank you to our creative teams at Consciously, Mangrove, Marcela Ahumada Translations & B Storytelling for your contributions to this project, to our team for their hard work, and to our many clients and partners for sharing their stories with us. Please contact us if you have any questions or issues navigating our new site!